Location data has begun to permeate the entire mobile space. Don't miss the boat!Get Started
In any service encounter—from a simple pizza pickup to a complex, long-term consulting engagement—perception is reality. That is, what really matters is how the customer interprets the encounter. Behavioral science can shed light on the complex processes involved in the formation of those perceptions.
By 2014, 80 percent of current gamified applications will fail to meet business objectives, primarily due to poor design. Properly designed, gamification will have a significant business impact and become an important means for organizations to engage audiences at a deeper level.
Juniper Research estimates that by 2017, more than 2.5 billion AR apps will be downloaded to devices annually. Another study forecasts that annual sales in the space will nearly double every year to hit $5.2 billion by 2016.
Location-based features have turned out to be great for boosting engagement. Local data based search can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, with 94% of smartphone users searching for local information.
OVERVIEW In this webinar you will learn: • The definition of gamification • Principals of this new approach • Examples of applications • Guidelines and best practices for marketers...31 Jan, 2014